Bill Riedley June 1, 2022

Salt Lake City, WCF Insurance has promoted Bill Riedley to Chief Underwriting Officer, Small Business. In his new role, Riedley will drive expanding the company’s small business appetite across WCF’s line of products and work to provide seamless solutions for small business partners and policyholders. Riedley will report to WCF’s Senior Vice President of Small Business, Janice Co, and Glen Kuball will continue to be Chief Underwriting Officer for WCF.

“For more than one hundred years, we’ve been providing insurance to small businesses,” said WCF President and CEO, Matt Lyon. “Keeping up with the needs of small business requires dedicated resources, and we’re thrilled to have Bill as part of the team focused on excellent service to this important business segment and the agents that represent them.”
Prior to joining WCF in 2017, Riedley was the Chief Underwriting Officer of Commercial Insurance for Farmers Insurance. In this capacity, he led an extensive team and oversaw a $2 billion commercial insurance portfolio. With an insurance career that spans 37 years, Riedley has held numerous executive leadership positions spanning multiple business units and disciplines.
A graduate of California State University, Long Beach, Riedley holds a Bachelor of Arts degree in economics. He also holds the designations of an Associate in Reinsurance (ARe), Chartered Financial Consultant (ChFC), Chartered Life Underwriter (CLU), and Chartered Property Casualty Underwriter (CPCU).
Please continue to work with your current underwriter on all your accounts. We are grateful for your business and will continue to work hard to deserve it.