Bill Riedley

SANDY, UT – WCF Insurance is proud to announce advancements within its Small Business division, effective immediately.

Bill Riedley has been promoted to senior vice president of Small Business. With over 37 years of extensive experience in the insurance industry, Bill has consistently demonstrated exemplary leadership and strategic vision. Prior to joining WCF in 2017, Bill served as the chief underwriting officer of Commercial Insurance for Farmers Insurance, where he successfully managed a $2 billion commercial portfolio. Throughout his career, Bill has held numerous executive leadership positions across various business units, earning him widespread recognition for his contributions to the industry.

Bill holds a B.A. in Economics from California State University, Long Beach. He also holds various designations, including Associate in Reinsurance (ARe), Chartered Financial Consultant (ChFC), Chartered Life Underwriter (CLU), and Chartered Property Casualty Underwriter (CPCU).

In conjunction with Bill’s promotion, WCF has announced the promotion of Nate Curtis to the role of vice president and chief underwriting officer of Small Business. Nate joined WCF in 2020, bringing with him a wealth of experience in property and casualty insurance. Throughout his tenure, Nate quickly adopted WCF’s company values and has showcased a keen ability to cultivate strong relationships with agency partners.

NNate Curtisate holds a B.S. in Dietetics and Nutritional Science from Brigham Young University and a B.S. of Behavioral Science from Utah Valley University. He holds various designations, including Associate in Insurance (AINS), an Associate in

Risk Management for Enterprise-Wide Risk Management (ARM-E), and Chartered Property Casualty Underwriter (CPCU).

“These promotions reflect our unwavering commitment to fostering talent within our organization and reinforcing our dedication to providing an excellent insurance experience to our valued customers,” states Janice Co, chief operating officer of WCF Insurance. “We are confident that both Bill and Nate will continue to drive innovation and excellence within Small Business”.


With over 100 years of service, WCF Insurance is an innovative commercial insurance provider that serves the western United States. Their daily commitment revolves around supporting the individuals who drive community growth, including businesses they insure, valued agency partners, dedicated employees, and the non-profit organizations they champion. WCF Insurance’s unwavering mission is to provide an excellent insurance experience, while fostering positive change through ongoing commitment to the communities they serve. To learn more visit

1WCF Mutual, WCF National and WCF Select Insurance Companies.