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WCF Insurance Announces Two New Senior Vice President Positions

October 1, 2018
WCF Insurance has appointed Kevin Peterson as the new senior vice president of sales and distribution and Peggy Larsen as the new senior vice president of customer and community relations.

Kevin Peterson
Kevin will oversee direct sales, agency relations, and small business starting October 8. Kevin comes to WCF from Nationwide Insurance in Des Moines, Iowa. During his 21 years in the insurance industry, he has held leadership roles in claims, underwriting, and sales.
Kevin earned his bachelor’s degree at the University of Northern Iowa. He has also obtained the Associate in Claims and Certified Property Casualty Underwriting designations. 
“We feel very fortunate to have Kevin join our team,” Ray Pickup, WCF CEO and president, said. “He comes with a wealth of experience in sales strategy and distribution design. He also has a proven record of accomplishment in the insurance industry. His leadership will be invaluable as we continue to build and strengthen our core business while offering new product lines and expanding in new areas.”

Peggy Larsen
Senior vice president Peggy Larsen will remain over communications and advertising at WCF, but has taken on an additional role as the chair of the WCF Insurance Foundation.
“Peggy is known for her compassion and expertise throughout the community, and we are thrilled she has accepted the position of senior vice president of customer and community relations,” Pickup said. “I know of no better person to oversee WCF’s philanthropic efforts.”
Peggy has been with WCF Insurance for more than 24 years. She will also remain the president of WCF’s subsidiary Univantage.

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