WCF Insurance Executive Leadership Team

Ray Pickup
PRESIDENT, CHIEF EXECUTIVE OFFICER
Mr. Pickup joined WCF as the chief financial officer. He has been president and CEO since 2008. Prior to WCF, he was vice president of finance at First Health Strategies and a senior audit manager for Ernst & Young and Touche Ross & Co. Mr. Pickup holds a bachelor’s and master’s degree from Brigham Young University and is a certified public accountant.
 
Matt Lyon
CHIEF OPERATING OFFICER
Mr. Lyon joined WCF Insurance in 2017. Before WCF, he worked as head of commercial insurance product management at Farmers Insurance Group of Companies in Los Angeles. Mr. Lyon has broad experience in the insurance industry, successfully serving in product management, operations, and strategy roles at, among others, Nationwide Insurance and The Hartford Insurance Group. Mr. Lyon received his B.S. in Economics from the University of Utah and his MBA from DePaul University.
 
Dan Hair
SENIOR VICE PRESIDENT, CHIEF SAFETY OFFICER
Mr. Hair joined WCF in 2005 and is responsible for  and safety. Prior to joining WCF, Mr. Hair spent 25 years with Zenith Insurance Company as senior vice president. Mr. Hair received his bachelor’s degree from the University of California, Los Angeles and his Master of Science degree from the University of Southern California.
 
Glen Kuball
SENIOR VICE PRESIDENT, UNDERWRITING
Mr. Kuball joined WCF in 2007. He served as president & CEO of Advantage Workers Compensation Insurance Company for five years beginning in 2012. Prior to joining WCF, Mr. Kuball was with Zenith Insurance Company for over twenty-five years. Mr. Kuball received his bachelor’s degree from California State University, Northridge, California.
 
Peggy Larsen
SENIOR VICE PRESIDENT, CHIEF MARKETING OFFICER
Ms. Larsen joined WCF in 1995 and is responsible for marketing, communications, advertising and branch operations. She has been involved in the insurance industry for more than 40 years. Ms. Larsen has completed her Associate in Risk Management and is a Certified Insurance Counselor, Chartered Property Casualty Underwriter and Certified Workers’ Compensation Professional. She is also the president of Univantage Insurance Solutions.
 
Dennis Lloyd
SENIOR VICE PRESIDENT, CHIEF LEGAL COUNSEL
Mr. Lloyd joined WCF in 1981 and is responsible for adjudication, subrogation, insurance regulation and government relations. Prior to WCF, he worked for the Utah Legislative Auditor General. Mr. Lloyd holds a bachelor’s degree in finance, a Juris Doctorate and a Master of Business Administration from the University of Utah.
 
Kris McFarland
SENIOR VICE PRESIDENT, HUMAN RESOURCES & ORGANIZATIONAL DEVELOPMENT
Mr. McFarland joined WCF Insurance in 2011 and has over 30 years of experience in human resources. He has worked in the education, construction, insurance and high tech sectors. Mr. McFarland earned his Senior Professional in Human Resources certificate and has an undergraduate and graduate degree from Brigham Young University.
 
Debi Mofford
SENIOR VICE PRESIDENT, CHIEF TECHNOLOGY OFFICER
Ms. Mofford has spent 25 years at WCF supporting the technology systems and has over 30 years in the IT industry. She started as a software developer and was a member of the development team for the WCF systems. Prior to WCF, Ms. Mofford worked as a developer with Hercules Aerospace. Ms. Mofford received her Bachelor of Science in Business Management from Utah State University.
 
Charles Pugh
SENIOR VICE PRESIDENT, CLAIMS
Mr. Pugh joined WCF in 1996 in the Safety and Health Department as a certified industrial hygienist. He transitioned into claims in 2011 and is responsible for claims adjusting, claims operations, special investigation activities, medical case management & vocational counseling. Mr. Pugh has a bachelor’s degree from Utah State University and a master’s degree from the University of Utah in public health.
 
Scott Westra
SENIOR VICE PRESIDENT, CHIEF FINANCIAL OFFICER
Mr. Westra joined WCF in 1992. He oversees the financial analysis, financial reporting, accounting, budgeting, actuarial analysis, investments, data analytics and project management functions for the company. Before his time at WCF, he worked for Ernst & Young from 1987-1992. Mr. Westra has a degree in accounting from Brigham Young University and is a certified public accountant.
 

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Insurance coverage in all states other than Utah is provided by Advantage Workers Compensation Insurance Company, a wholly-owned subsidiary of WCF Mutual Insurance Company, doing business as WCF Insurance. Advantage is domiciled in Indiana; NAIC number: 40517. Administrative office: P.O. Box 571918, Salt Lake City, UT 84157-1918.
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